AUTOMATIVELocal SEO for solar & renewables
Win the quotebefore they ask for three.
Homeowners research solar, batteries and chargers for weeks before they ask for a quote. We get installers in front of them throughout, with the pages, proof and Google profile that make you the installer they trust.
- Solar panels
- Battery storage
- EV chargers
- Heat pumps
- solar battery installation cornwall
- ev charger installer near me
- air source heat pump installer
- solar panels truro
The problem
A big decision, a crowded market.
Solar is a large purchase made after a lot of reading. National lead sellers and comparison sites buy the top of Google, and local installers get squeezed out.
- 01
Buying leads that aren't yours
Paying lead sites for enquiries that are sent to three other installers at the same time.
- 02
National firms outrank you
Big companies with huge websites rank for 'solar panels' in your own town, even though they've never fitted a panel there.
- 03
Buyers want proof
Nobody spends thousands without seeing real installs, real kit and real reviews from people nearby.
- 04
Lots of questions
Payback, batteries, export tariffs, which inverter. If your website doesn't answer them, someone else's will.
What we do
What wins solar enquiries.
The same approach we use for Holloway Electrical, built around how homeowners actually choose an installer.
- 01
Service & product pages
A page for every product.
Solar panels, batteries, EV chargers and heat pumps each get their own page, plus pages for the brands you fit, because customers search for them by name.
- Service pages
- Brand pages
- Commercial solar
- 02
Town pages
Local in every town you cover.
A useful page for each town, so you can outrank national firms for 'solar panels' in the places you actually install.
- Town pages
- Service areas
- Map-grid tracking
- 03
Install gallery
Proof, job by job.
A gallery of your own installs with the town and the exact panels, inverter and battery fitted, added to every month.
- Install gallery
- Kit specs
- Google profile photos
- 04
Answers
Answer the questions first.
Clear answers on payback, batteries, export and grants, so the homeowner's research ends on your website, not a competitor's.
- FAQs
- Guides
- Chat assistant
- 05
Trust
Accreditations up front.
Your MCS, NICEIC or NAPIT and other accreditations shown clearly, alongside reviews from customers nearby.
- Accreditations
- Reviews
- Warranties
Where do you rank today?
Your free video review shows where you appear on Google Maps across your area, who's above you and what we'd fix first.
Case study
Holloway Electrical, solar installer in Cornwall.
More than thirty pages covering every service, brand and town, an install gallery updated monthly, and local SEO every month.
Read the Holloway Electrical case studyWhat local SEO does
From nowhere to the top three.
Each dot is a point on the map where we searched Google. The number is where a business ranks from that spot. Red is nowhere near; green is the top three, where the calls go.
How it works
Clear from day one. Better every month.
- 01
Free video review
We scan where you rank for the searches that matter to you, across the area you serve.
- 02
Build the plan
Quick wins first, then the pages, profile work and reviews most likely to bring in the work you want.
- 03
Fix and build
Your Google profile, website, listings and review routine sorted in the order that moves results.
- 04
Track and improve
Rankings, calls and enquiries reviewed every month, with the next month's work based on the numbers.
FAQ
Questions, answered.
Is local SEO better than buying solar leads?
They work differently. Bought leads are usually shared with other installers and stop the day you stop paying. Enquiries from your own Google profile and website come to you alone and keep building over time.
Can a local installer outrank national solar companies?
In the map results, yes, because Google favours businesses close to the searcher. In the normal results it takes strong local pages, real proof and steady work, but local installers can and do win.
Should I have pages for the brands I install?
Usually, yes. Many homeowners research the panels, batteries and chargers they want before choosing an installer, and a brand page puts you in front of them.
Do you work with heat pump and EV charger installers too?
Yes. The same approach works for any renewables installer: a page per product, local proof and a Google profile that covers every service.
How long before it brings in enquiries?
Most installers see movement within two to three months. Because solar buyers research for weeks, the effect builds steadily rather than all at once.
Local SEO services
Each part, done properly.
- Google Business ProfileCategories, services, photos, posts and reviews, so you show up on the map.Find out more
- Technical SEOSpeed, indexing, schema and structure, so Google can read and trust your site.Find out more
- Review managementA steady flow of genuine Google reviews, and a reply to every one.Find out more
- CitationsYour name, address and phone the same on every directory that matters.Find out more
Industries
Who else we work with.
Also
What else we do.
- 01WebsitesFast, hand-built sites that rank and turn visitors into enquiries.New websitesService & area pagesHosting & care
- 02Google & Meta AdsPaid campaigns with proper tracking, for when you need calls this week.Google SearchLocal Services AdsFacebook & Instagram
- 03Custom softwareQuoting tools and apps built around how you work, like DigDealer.Quoting appsCustomer portalsAutomations
Free video review
Get your free video review.
A short, personal video for your business: where you show up on Google today, who's beating you, and what we'd do about it. Two to three minutes. No call, no obligation.
- 01
Where you rank
A map-grid scan of where you appear on Google Maps across your whole area.
- 02
Who's beating you
The businesses in the top three, and what they have that you don't.
- 03
Your Google profile
Categories, services, photos and reviews, checked against what Google rewards.
- 04
Your website
A technical check: speed, indexing, schema and the on-page basics Google needs to rank you.
- 05
What we'd fix
The changes we'd make, in order of impact.
Rather email? sam@automative.agency